The Privacy and Electronic Communications Regulations (PECRS), which has implications for email marketing, will be enforced from 26 May 2012 and the enforcers of the legislation have yet to provide clear and unambiguous guidance about what is required. The Government, with a blind eye to the bonfire of the quangos, has started the Government Digital…Readmore
What is white label email marketing?
03/04/2012 By Leave a Comment
We all know what email marketing is – messages are sent out to selected recipients, marketing a particular product or service in (hopefully) an innovative way. Are you as familiar with white label email marketing though? Failing that, do you even know what white label means? In its most basic form, a white label service involves one…Readmore
How to avoid your messages looking like spam email
03/03/2012 By Leave a Comment
Spam is certainly one of the most annoying elements of using email. Back when email first came into mainstream use, some users would receive dozens of spam messages every day which they would have to delete in order to find the messages they actually wanted. Thankfully, technology has since improved and the majority of spam doesn’t even…Readmore
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