If you have slept under a rock for the past 48 hours or just don’t follow any of the SEO news, you’ve missed yet another big Google Panda update. This update is known as the Webspam In Search Results update. What this update basically means is that if you spin your content, keyword stuff your footers or web page in general, you may notice some rankings wiped out. This update also will affect certain link schemes, cloaking or sneaky doorway pages and purposeful duplicate content.
Ok, what is this duplicate content all about? If you look at the Google’s guidelines you’ll know what exactly what purposeful duplicate content is. Check out this quote below:
However, sometimes content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.
Please read the whole page, I just quoted one paragraph.
I’ve stated this many times both on forums and I think on this blog. Do not spin your content and write original articles in which you should not publish anywhere else but on your own blog or website. You can use your social buttons to promote your blog post to your followers and tell your followers to promote the blog post to their followers. That’s how some free viral marketing happens with little to no work involved. Stay away from shady link builders that you see creating threads in marketplaces on forum’s. I prefer to link build myself and not hire anyone to do this. I don’t care if it takes me 6 months to improve my unique visitors, I will do this the right way and not be subject to any penalties by Google.
In the next few days or weeks, you will see a lot of threads created on webmaster and SEO forums with people complaining about their traffic died or they lost their rankings. Once people notice that they have spun content, content that’s posted all over the internet, they will figure out that they got nailed by Google Panda 3.5. Also doing a full review of there website might bring up some major SEO violations that need to be address.
If you want to know the secret to keeping your rankings, don’t go overboard with your keywords. In fact, don’t have any of your keywords in your footer at all. No one reads your footer anyways but keep it professional at the bottom. I’m going to update mine after this blog post.
I’m not a SEO expert but just giving my opinion on my blog. If you are doing this right and following Google’s guidelines and staying up-to-date with their algorithm updates then you will make out good and watch your competitors lose their rankings while you gain their traffic. There could be a few tweaks to this webspam update update this week but don’t quote me on that.
UPDATE: Google has a new name instead of Panda… The Penguin Update: Google’s Webspam Algorithm Gets Official Name