Google is going to introduce a new feature soon that I think is a good one. Do you know in your Ads Preferences Manager which you can get to by clicking on the “adchoice” icon in the top right corner or bottom corner of a google ad? You can edit your interested categories or other stuff from there. Google will soon be putting a “mute” button next to this icon. Actually it will be a button that says “X” to get more detailed.
What does this “X” button do to a google ad when we click on it?
When you click on this button, you are muting that one ad and should not see that ad again. Now I’m sure there will be some kinks to be worked out when this official launches globally as not everyone has the same broadband speed or use the same browser so there could be bugs to work out and to listen to user feedback on this MUTE button. After you click on this “X” button in the google ad, you will be taken to a confirmation page that will confirm that this ad will be muted. You will also be taken to your ad manager preference center I believe from this page. Google wants feedback on what ads are being muted and of course this should help bring a better experience to adsense folks/adwords members who actually create these ads.
From what I read so far, even if you mute an ad, there is no guarantee that ad will not be shown again to you. There are different ad company s that have similar type ads btw. Marketers run a lot of campaigns with similar ads targeting different keywords so you might mute the same ad more than 1 time. This mute button will give us user’s more control over the ads over time. Advertisers are no longer paying to show us user ads we are not interested in, users will now have control to mute ads and thus creating a better experience for both adsense publishers and visitors on the one site the adsense is shown on. Remember us adsense publishers continually monitor our sensitive categories/sub categories in our adsense dashboard and try to disable certain ads from showing because they don’t convert or not related to the site’s content.
The mute feature is just a start in helping block bad ads but this feature still has a lot of room for improvement and Google will be improving this feature as it get’s out globally and see what type of feedback they get. Check out an example of this “X” button on the Google Adsense Blog.
Cheer up adsense publishers, Adsense just might get a lot better in the future if this feature takes off. FYI, ad placement is still key to making money and choosing your keywords when creating your website. Higher rankings in the search engines gets your more impression’s and thus having more chances at earning some money.
To Your Success