Many businesses know that blogging is one of the best ways to help draw in new customers. Because of the frequency with which blogs update, it is possible to have great new content all of the time, and that new content can help a blog rise in visibility. Of course, all of that content has to come from somewhere. Businesses writing their own content need to have a wealth of ideas and directions that they can go when it comes to creating new content. Even those who hire writers and outsource the content will still want to provide those writers with some direction as to the type of content they should create.
What Should You Blog About?
However, after blogging for a while, it can seem as though the well of ideas is running dry. This leads to blogs that become static, and you might not update them for weeks or months at a time. Your visitors are going to stop coming to the site, and eventually, the rank you worked to attain is going to slip away. Just as bad is that all of your posts become little more than advertisements. Your visitors can see through this, and they will not leave with a good impression.
They say that content is king, and that’s true. If you are at your wit’s end trying to come up with different topics that you will be able to use as a blogger for your company, here are four types of blog posts that you might want to try using. These ideas should help to add some excitement back to blogging!
Let Your Customers Take the Spotlight
Blog about one of your most loyal customers or take a testimonial a customer provided, and ask if you can use it as a blog post. The customer might even have a few ideas of things to add to the testimonial to help flesh out the post. If they are happy with your service and your business or product was able to do something that helped them or made their life somehow better, you can be sure that others want to know about it. This type of feel good post can have quite a bit of traction, and others might share the post.
Look Into Current Events
Look to the news for current events and see how some of those events might affect your business or products. If you sell an item that relies on a piece that comes from an area recently ravaged by an earthquake or a flood, blog about that. Let people know what happened in that area. You might even get people to start a fundraiser online to help residents of the area who are in need. This type of post can be informative, it doesn’t come across as you trying to push your products, and you can show that you are human and that you have compassion for others.
Of course, you can find plenty of other types of current events that you could tie in to your business. It doesn’t just have to be tragic events!
Video Killed the Radio Star and Changed Blogging
Instead of your usual written post, do a video post instead. This can change up the style of your blog and it can give visitors an even better feel for your business. You might not want to resort to doing only video posts, but they can be a great way to break up the monotony that you might feel with doing written posts month after month. Make sure you have <a href=”http://www.themefuse.com”>Premium WordPress Themes</a>
that can handle video.
An FAQ Post
An FAQ post of the questions customers have been asking recently can be helpful to those who are looking for more information about your company. They are also easy to do, and they can help save resources since you will not have to answer each email.