You just want to scream so loud at Google or curse them out. Why did Google nail your website and not those spammy link farm websites in the search engine rankings? Google introduced a website killer called the Penguin update. Why do they use animals for names is the thing that puzzle’s me the most. Anyways, this update was supposed to help fight the Keyword stuffing, Link schemes, Cloaking, “sneaky” redirects or “doorway” pages and Purposeful duplicate content. A lot of webmasters over the past few weeks since this first launch have criticized Google for not getting this update right. Yes, some search results for some good keywords still have spam sites ranked well. In a way, I’ve gained more traffic on this blog because of the Penguin update.
Why did my traffic increase? Well, I have fully investigated all of my stat’s but I know what set’s me apart from my competitors for one of my long tail keywords is that my content is original and I write most of it. All blog posts are checked for duplicate before approving. Now I can’t stop the author from submitting it elsewhere but I’d like to be the first blog to index the blog post. Perhaps Google can tell who had the original blog post. A lot of bloggers I know have to many ads above the fold that makes the blog look spammy. Also there blogs are usually filled with spun articles and they might even be getting duplicate content from SEOLinkvine.
Now I’ve heard people say if you are following Google’s Guidelines, you should never get hit by a Google algorithm update like the Penguin one. They are wrong because Google doesn’t always enforce their own rules and can’t get an update to actually find and deindex the link farms, keyword stuffed and purchasing links for link juice websites. As much as Google’s antic’s get on my nerves, I’ll still continue to use them for searching and use their product’s. What I know that I could do is use Google’s Report feature and report sites.
If you think that the Penguin update was a onetime thing then you are wrong. Matt Cutt’s late last night announced an update. Penguin 1.1 effects the English searches. I’m still trying to get more details on this small update. I’ve noticed no change in some keyword search’s. Still useless sites ranking over the quality ones. You know what is really strange, Bing provided a few Google Penguin Update Recovery Tips this past Friday. Bing should be working on stealing Google’s traffic and work on their own algorithm that could change how search engines work in the future. Bing needs to do something to improve their search results. They still suck but I like how they integrating the social part into their search results.
Don’t feed the Penguin. Keep things simple on your website. All content should be original, write for the people and don’t write for the search engines. Have a good clean template with not a ton of huge ads everywhere and work on getting traffic from the social network’s. Heck this is what I do most of the time. I don’t buy links or exchange links (Yes I have a link to us page but I won’t link back to you). I no longer submit to article directories or Web directories. (Not that many good ones left that not been nailed by the Google updates)
Ok, my little rant is over. I wouldn’t call what I mentioned advice, just wanted to get things off my chest and write. Your thoughts?