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Link building is the modernized version of public relations carried out in conventional business practices. It is a thoughtful and labor intensive process with an apt knowledge of relevant links and their significance. It refers to getting attached to websites and links which are working in the same area or specialization.
Link building is continuous in a sense that the links which are considered relevant links and are attached have to be followed up to see whether the other website owners are acknowledging our website links on their web pages. One of the popular ways of relevant link building is article directory submission. Just like a telephone directory, an article directory contains articles and data segregated according to type, information and category. Thus, when any one visits any article directory and makes any particular search, only the relevant links are presented to him. This improves the sites’ visibility and also enhances the rankings of websites. This also helps in eliminating unnecessary pop ups and incoming of useless web site links and promotional links.
Another common tactic is social bookmarking, but it is more intended towards social circle enhancement rather website visibility. Here, if any website is liked by some person and he thinks the website can be equally helpful to his peers, colleagues or relatives, he bookmarks the website and it is known as social bookmarking which is gaining prominence these days. Whatever tactic is applied, the only pre requisite is that it should be according to the ethical SEO practices and validated by major search engines.
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