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1. To increase the visitors.
Link exchange gives a raise in visitors to your site. Weather it is a small or a big rase it all depends on the web pages you exchange your links with. For example if the link to your site is located on the webpage with about 500 visitors a day and we will take into the consideration that you are not the only person who exchanges the links with this site, you will get from 10 to 50 visitors per day. Of course it all depends on the location of your link on that page and how close is the subject of your site to the subject of the site where your link is added. That’s why it is highly recommended to exchange the links with as many sites as possible. For example if your link is added to 10 websites with high traffic, you may receive extra 100-500 visitors a day.

2. Improve the PR of your site.
The more sites are linked to your website the higher is your PR. PR (page rank) is how high the Search Engines evaluate your website’s quality. If the PR is high, so the quality of your site is higher and the Search Engines will locate your website higher in search results. But it is important to know that in order to get the higher PR, your site must be linked to the webpages with the high PR too. For example it is much better to have 3 links from the webpages with the PR5 than 5 links from the sites with PR3. So when you exchange links with the sites, try to select the websites with the higher PR.

3. Place your link to the sites with the same subject.
It is very important to add your link to the sites on the same subject. It will influence a lot on the PR of your site and will give you more chances get traffic. Because if your site is about the flowers and you share your link with the site about the fishing, so the chance that the visitors of that site would like to click on the link with the title “all about gardening” is very low.

4. The link name.
When you exchange the link with the other website, the link is placed with the anchor text – the name of the link. You can use the name of your site as the anchor text of the link or any other name that will be to the subject of your site and will attract the attention of the visitors.

Link exchange is a one of the best methods to increase the traffic to your site and make quick money online. There are thousands ways to earn extra money online, but you need traffic in order to develop your money making internet business.


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